Where research
becomes practice.
PRAXIS is the consulting practice I built to help organizations do more than run studies - to embed research thinking, build operational infrastructure, and develop the internal capability that makes insights compound over time.
Growing teams add researchers faster than they build the systems to support them. The result: brilliant studies that disappear into shared drives, teams that make decisions without user data anyway, and researchers burning out running the same foundational work over and over.
Insights get siloed in slide decks - not connected to decisions or findable by other teams.
No research ops backbone means researchers spend 40% of their time on coordination, not craft.
Product teams don't know when or how to use research - so they don't, or they do it wrong.
Research practices stay reactive and task-driven instead of proactive and strategic.
New research functions are built on instinct rather than a maturity model - leading to costly misfires.
From templates to taxonomies - I design and implement the operational infrastructure that lets your research team run faster, smarter, and with less friction. Whether you're starting from scratch or fixing a broken system.
What's included
A comprehensive audit of your current research function - team structure, tools, processes, output quality - delivered as a clear maturity roadmap and 90-day action plan. For teams that want to level up strategically, not reactively.
What's included
End-to-end leadership of complex, multi-market, mixed-methods research programs. From scoping and recruiting to synthesis and executive presentation. I own the full process so your team can stay focused on building.
What's included
Your research is only as valuable as your ability to find and reuse it. I design and build repositories that teams actually use - structured around atomic research principles, your product taxonomy, and real-world workflows.
What's included
Practical, hands-on training workshops that turn designers, product managers, and junior researchers into research-fluent builders. Tailored to your context, your tools, and the maturity level of your team. Available as a single workshop series or ongoing embedded coaching.
What's included
Profile 01
Series B-D startups and scale-ups that have grown their product team faster than their research capability. You have researchers - but no system. No repository. No process. PRAXIS builds the foundation so your research actually compounds.
Profile 02
Senior researchers and research leads at large organizations who are embedded in complex org structures. You know what good looks like but lack the bandwidth or mandate to build it yourself. PRAXIS gives you an external partner with the seniority to push the change.
Profile 03
Companies where product managers and designers are making decisions without consistent user input. PRAXIS runs the research you need, then trains your team to sustain it - building internal capability rather than dependency on external resources.
Phase 01
We map your current state, constraints, and what "good" looks like for your specific context and stage.
Phase 02
I develop a tailored engagement plan - services, timeline, success metrics, and stakeholder alignment approach.
Phase 03
We implement together with regular checkpoints. Every decision is transparent and trackable against the plan.
Phase 04
I ensure the work sticks - with documentation, training, and a structured handoff that leaves your team capable and confident.
Tools & Platforms I Work With
Reach out with your challenge - I'll come back within 48 hours with a clear perspective on how we can work together.